To celebrate Latinx Heritage Month this year, ceremony invited Latinx individuals to speak for themselves – to describe their identity in their own words, whether that means rejecting or accepting conventional, colonial terms. Using a mix of captivating studio portraits, interview material and raw iPhone content from Latinx people, Ceremonia puts together a story that authentically represents who Latinx people are. Ultimately, Ceremonia’s new campaign is a reminder that each individual has a choice to identify as they see fit.
Colombian photographer Josefina Santos captures a unique cast who Includes Maria Alia, a Palestinian and Puerto Rican content creator based in Brooklyn, Qori Camargo, a Trans-Peruvian artist based in New York, Paola Ortiz, a Puerto Rican psychology student based in Pennsylvania, Karl-hens Pompilus, a Haitian photographer with Brooklyn based and Leslie Rodriguez, a Dominican-American comedian from New Jersey.
Like fabrics that combine to form a tapestry, each portrait retains its uniqueness and individuality and at the same time manifests something larger – a direct reflection of the vast cultures, communities and countries that embody “Latinx”. Because we are not one and we are not one. We are many and we are many things. Boxing cannot define us. Limits cannot define us. Limits cannot define us. Binary files cannot define us. Ideal standards of beauty … Tilt. Define. US.
photographer Josefina Santos
Videographer David Barron